As the Adriatic warms, new arrivals are reaching the table. Issue 34 of Mangiavino follows the blue crab and its many kin, species from distant seas now reshaping menus along the coast of Friuli. It then turns to Homer, asking whether a winemaker should be someone or no one in the noisy theatre of social media. It reads the labels of Petrussa, La Viarte and Ruj, where a leaf, a door or a bunch of grapes carries a whole family history. It closes among the vines of Ronco Severo, where Stefano Novello lets time and grape skins do the talking.<br><br>This is a selection of stories in English from the bimonthly magazine on wine and food culture, published in collaboration with AIS Friuli Venezia Giulia.

In Focus

THE ALIEN THAT ENTERS THE FISH PLATE

Future and Innovation

TO BE SOMEONE OR TO BE NO ONE

All Round

DRESSING UP WINE BETWEEN SYMBOLS AND IDENTITY

RONCO SEVERO IN PRAISE OF SLOWNESS

All Round DRESSING UP WINE BETWEEN SYMBOLS AND IDENTITY Marco Cucinotta This is the third instalment of our journey through the labels chosen by wineries in Friuli Venezia Giulia in order to attract customers with colours and images, but also to tell a story I n the world of wine labels, it is sometimes the simplest details that tell surprisingly complex stories. We are often confronted with basic signs and symbols that might, at first glance, appear to be mere graphic choices but which, in fact, often end up harbouring deeper meanings: a family memory, communication strategies which were developed over time or were newly devised, references to places and landscapes that have helped to define a winery s identity. In such cases, the meanings intended to be conveyed by the label do not become immediately apparent. The symbol represents a distillation of a far more intricate narrative that is only fully revealed through the producer s lived experience and the tasting experience itself. This is precisely what happens at the wineries featured in this new chapter of Mangiavino s journey through the wine labels of the Friuli Venezia Giulia region. 8 

Petrussa pursuit of renewal. Beatrice Petrussa, daughter of Paolo elegant consistency and now working for the winery as an oenologist, sums companies up this approach and way of working at the winery as have revamped their image on several occasions,  simplicity and clarity in what we do . The same logic adapting it to market developments and new trends is reflected in the graphic design. Beige evokes the in communication. Petrussa, however, has taken a soil on which the vines grow; black ensures the label s different path. The Prepotto-based winery has, in legibility and balance; red and green distinguish red fact, maintained a remarkable degree of graphic and white wines respectively. Each element therefore consistency over time, preserving the distinctive fulfils a specific function without clashing with the elements that, over the years, have become instantly others. At Petrussa winery, the production philosophy recognisable to customers and wine enthusiasts alike. and the communication strategy move harmoniously Ever since the bottling operation was launched in 1986 in the same direction.  We wanted a simple, clean label, by the brothers Paolo and Gianni Petrussa, the design without too many frills,  explains Beatrice, pointing of the labels has remained essentially unchanged. The out how the company s website also incorporates the logo featuring the stylised bunch of grapes continues same colour scheme and communication style. The to be the main distinguishing feature of the company s same approach is evident when the conversation turns branding and immediately evokes the work in the to the wines. Among those that best represent the vineyard and the connection with the grapes. The winery s identity, Beatrice highlights the Schioppettino, changes introduced over the years have been limited  delicate, yet strong at heart . A description that seems and have mainly concerned minor aspects. This choice to echo the very pursuit of balance, understated reflects a clear vision of corporate identity, based on elegance and refinement that has always characterised recognisability and continuity rather than on the and accompanied the winery s narrative. Over the past few decades, many 9 

Alien species on the plate, wine on social media, the labels of Petrussa, La Viarte and Ruj, and Ronco Severo. August 2026.