THE YEAR 1895 AND THE VALUE OF ANNIVERSARIES

Believe us, we are not testing you with Mathematics, but we wanted to mention 1895 again. It was the year of the Martinotti patent and also (a gem for a few) the year of the constitution of the Association of Agricultural Press, which was not born in Rome as one might think, but right in Casale Monferrato in 1895. This year, 1895, has been defined as the magic year of wine history.

With his collaborators, Andrea Desana never misses an opportunity to establish anniversaries and celebrate important events or dates (something his father cared about a lot), from his father’s life to the history of the agricultural and wine world, trusting in historical memory as an engine for new paths and initiatives based on past experience.

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A reproduction of Paolo Desana accompanies the poster celebrating the magical year, 1895.